VietSun Magazine is
the FIRST and ONLY color magazine published in Vietnamese in Canada that
helps businesses to reach their target market through:
·Our Advertising
and Promotional Services
·Rich and
beneficial contents for readers written by famous writers well-known to the
Vietnamese people all around the world.
·High
quality and lasting appeal Magazine
·Articles
about products and services offered by advertised businesses being translated
into our language to help bring your products quintessence to your target
markets.
·Work
closely with businesses to develop an affordable and effective advertising
plan.
VietSun Magazine is published monthly with a circulation of 10,000
copies and is being distributed to all Vietnamese business facilities and over
1000 subscribed families in the Greater Toronto Areas, and neighboring cities.VietSun Magazine is also being distributed to
cities such as Ottawa, Montreal,
and Vancouver, BC. Through
our online subscription, VietSun Magazine has also reached readers from all
over the world, from Australia,USA, Germany, Vietnam…etc.
With our dedicated
group of reporters and professional well-known writers, VietSun Magazine
provides attractive, rich, original and beneficial contents as well as high
quality photographs on every issue to its readers. VietSun Magazine has popular
figures appear on every issue, from Carol Huynh, the Olympic Gold Medalist at
the Beijing Olympic 2008, to the famous stars,
artists, and models well- known to the Vietnamese communities all across North America and the Vietnamese all across the world. Our
readers can benefit greatly from reading our updated news and findings and
advice on Health and Medical issues.Our
readers will also find helpful tips on everything from travel, fashion,
decorating, food recipes and entertaining to advice on relationships.
Vietsun Magazine has
continually received great support from the community and thus we continually
strive to provide richer and more quality contents to its readers. To meet our
increasing demand from our readers, VietSun Magazine also posted articles in
English, so that the young Vietnamese Canadians born in Canada or grew up in
Canada and non-Vietnamese who is interested in Vietnamese culture, traveling
tips to Vietnam and the world can also read. Therefore each and every member in
a family can all read VietSun Magazine and non-Vietnamese can also read thus expanding
our readership market.
We are also in the
process of setting up to provide our magazine free of charge on airplanes to
enrich inflight-entertainment to travelers. Potential customers of advertised
businesses can have access to their products/services information through our
magazine while traveling.
vietnamese
market
The Vietnamese
speaking population in Canadacontinues to maintain a trend of fast expansion and growth, becoming a more
attractive consumer group to advertisers with each passing year. The population
of Vietnamese origin is about 500,000 living across Canada in the year 2007. But the
Vietnamese population is only concentrated in these four main areas:Ontario, Montreal, Vancouver and Edmonton.
It should be noted
that, not only the Vietnamese Origin people read our VietSun Magazine, but the
Chinese Vietnamese also read our Magazine.
Table 1:Total Population of Vietnamese Origin &
Chinese Origin in CanadaAccording to Statistics Canadaand CanadaImmigration.
Nationality
1996
2001
2006
Vietnamese Origin
136,810
151,641
316,650
Chinese Origin
1,094,700
1,346,510
The Vietnamese
Market – A Unique Linguistic Community in Canada
Census Figures
indicate that roughly half of the Vietnamese households are linguistically
isolated; thus, the Vietnamese language remains a widely used form of
communication among Vietnamese Canadians. Due to their linguistic isolation,
VietSun Magazine becomes a key source of information, entertainment and a means
of connecting them to the rest of the world.Being immersed in an environment that lacks an abundance of Vietnamese
reading material, readers of VietSun Magazine keep issues for repeat reading
and collect each issue due to its lasting appeal of a magazine, with high
quality photos of latest fashions, famous figures, sceneries, and beneficial
contents. As a result, each issue of VietSun Magazine has very high tendency to
stay in circulation for extended periods of time, which is a defining trait
that sets it apart from any other Vietnamese newspapers.
VietSun Magazine is
now available in both English and Vietnamese. As such, young generation of
Vietnamese born or grew up in Canada and Non-Vietnamese people who is
interested in Vietnamese culture, traveling destinations in Vietnam and the
world can also read, this has greatly increased our readership.
VIETSUN MAGAZINE’
readership
According to census
data, there is a dominant percentage of Vietnamese Canadians who fall under the
35-54 age group.This is beneficial for
advertisers who choose VietSun Magazine, as these individuals have already established
themselves in a career and settled into a permanent residence.With the comfort of financial security,
consumers of this category have substantial buying power, making your product
or service appears much more enticing.
our
competitors
There is NOcompetitor.
There are now 5
Vietnamese newspapers in our community but there is NO other full color
magazine. VietSun Magazine is the ONLY magazine and is the monopoly in
the Magazine business for Vietnamese speaking population. Therefore it is fair
to say that we take over the whole population of magazine readers in our
community.
Advertising on our
magazine not only save you overall monthly advertising budget, but your
advertisement on VietSun Magazine will sit in every family for the whole month
and year as people collect and keep every issue of VietSun Magazine because of
its high quality and beneficial contents.While people discard the other newspapers of low quality print and the
contents became old.
sponsor
of charity work
VietSun Magazine is a proud
sponsor of a non-profit organization called ShareYourLove Relief Inc. dedicated
and has helped thousands of the orphanage and sick children in Vietnam, the handicapped people and where there
is urgent needs in Canadaand Vietnam.We do belief in giving, that the universe has
a way of giving back what you put out there.
ShareYourLove Relief
Inc. has received great responses and tremendous support from readers of
VietSun Magazine since they posted monthly call-for-help articles on our
magazine.This has proven the
effectiveness of VietSun Magazine being the bridge connecting your business
directly to the consumers.